by Jack Trout : Repositioning: Marketing in an Era of Competition, Change and Crisis

ISBN : #0071635599 | Date : 2009-10-30

Description :

PDF-cc091 | The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind―a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode. Repositioning shows you how to adapt, co… Repositioning: Marketing in an Era of Competition, Change and Crisis

Repositioning: Marketing in an Era of Competition, Change and Crisis by by Jack Trout

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